A few weeks ago the New South Wales Environment Minister Matt Keen announced that the National Parks will build areas within some parks that would be fenced off so that feral cats and foxes could be excluded and the small Australian native animals inside would be able to thrive and proliferate.
I immediately thought of John Wamsley and the old aphorism that I’ve used as the heading of this blog.
This is a media release I wrote for then client Trina Solar back in October 2015. I spent two happy years working with Trina and some great people, but like a lot of businesses, times changed at the Head Office in China and a switch of the main APAC office to Singapore as well as a decision to concentrate on India as their major market direction.
One aspect of the PR work I did for Trina was to research and write case history stories of where their solar panels had been used and the performance impact of those products in cutting energy costs or, as in this case, provide a unique solution to an operational problem. I researched and wrote about a story a month for more than two years, but this one has always stood out for me.